From the last edition of the match day programme onwards, you will see the welcome addition of an advert from Hildon Water. This has come about via the Lifestyle Card. You might remember, back when we first launched the 22/23 season tickets, we announced our partnership with the Lifestyle Card. We sent an invitation to everyone that purchased a season ticket for a FREE Lifestyle Card. It proved to be popular and take-up of the offer has been fantastic.
This fan perk was just one part of what we’re doing with Sean and Fiona from The Lifestyle Card and all of it is positive. Part of the agreement is that they bring in sponsorship and Hildon Water is the first to join us. Ben Millen, The Hildon Water UK Sales Manager visited the Ray Mac a few weeks ago. He seemed to enjoy the tour and despite me excitedly talking at him for an hour about Salisbury FC’ he wants to come back and attend some games this season. To be fair, we were both enthusiastic about non-league and youth football and I knew straightaway this would be a great company and individual to have involved.
Sean Caruana of The Lifestyle Card said the following,
Since we announced our partnership with the Southern Football League a few months ago we’ve been extremely busy discussing our offering to numerous clubs that expressed an interest and we’ve been really pleased with the uptake. Our aim is to help clubs build stronger relationships with their loyal fans, their sponsors and all those associated with the club, without incurring any costs in doing so. We also want to encourage businesses to work with their local football clubs and have created a number of initiatives to make this as appealing as possible.
The Lifestyle Card is working with each local network of listing businesses and offering them the opportunity to be a sponsor for this initiative with The Southern League. Hildon Water was keen to take full advantage of the sponsorship package and is now a proud sponsor of Salisbury FC. The various marketing opportunities and incentives on offer will give Hildon Water great exposure over the next 12 months. The sponsor package also includes 1-year Lifestyle Card membership for their employees, offering them 5000+ discounts locally, nationally and online. The Lifestyle Card offers employees money-saving opportunities and connects them to services helping them achieve a work-life balance.
Since recently partnering with Salisbury FC, there have also been a number of networking opportunities with our B2B platform, including a corporate booking enquiry, a local youth team wanting to use their facilities on a match day and one of their staff saving over £50 in their first month of owning a Lifestyle Card membership.“
I’d like to thank Sean and Fiona from The Lifestyle Card for their support and welcome Ben from Hildon Water to Salisbury FC.
